What FlowLeads actually is
Once a week you get a spreadsheet of commercial properties in your service area. Every row carries a dated public record, the state's own words describing what was cited, and a phone number.
The Florida Department of Business and Professional Regulation inspects every licensed food service establishment and lodging property in the state. It publishes the results as a bulk file, refreshed weekly, covering all 67 counties. We comb through those troves of data every week and put in front of each client only the records that are relevant to the work they do.
Some of those categories are pest findings. Others are refrigeration failures, water and sewage failures, or plumbing that was not maintained. Every one of them is a business that a government inspector has just documented a problem at, and a trade that fixes exactly that problem.
Every lead comes off a public record rather than a form fill or an ad click, so nobody on the list has been contacted yet and the outreach is yours to make. What you are buying is the part that would otherwise take someone on your team hours every week: pulling the file, filtering it to your territory, and tracking down who to talk to.
How the weekly run works
There is no delivery calendar. The state publishes on its own schedule, and the run is triggered by new data landing rather than by a day of the week.
- Detect. A watcher checks the department's extracts and notices the moment new data lands. In practice that is usually a Monday morning, but the day belongs to the state, not to us.
- Pull and compare. The district files are cumulative rebuilds covering the whole fiscal year, so every week's file is compared against a permanent archive. You get what is new, not the same rows over again.
- Filter. Rows are narrowed to your service area and to the categories that describe your trade's work.
- Resolve contacts. Each establishment is paired with a license number, phone number, email, website, and a named decision maker.
- Send. Your list goes out promptly once the state has published, so you are working the records while they are still current.
What sits on every row
The same columns, every row, every week. The schema is deliberately flat: it reports what the state recorded and where to find it, and it stops there.
| Column | What it holds |
|---|---|
| Business & address | The name and location address as they appear in the public record, unaltered. Never an officer's or registered agent's address. |
| Violation code | The state's own category number, with its published category language quoted in full. |
| Record date | The date on the record itself, never the date we pulled it. |
| Record status | The state's inspection disposition for that visit, quoted, carrying its own separate date. |
| Counted facts | Times cited in the window, days since inspection, prior citations on record. Arithmetic on the state's dates, not a judgment. |
| Record ID | The inspection visit identifier, so you can open the record on the state's site yourself. |
| Contact | Business phone, email, website and decision-maker name where publicly available. Unresolved fields are marked, never left blank. |
See the full schema and how the sheet is ordered →
Why the top of the sheet is the state's judgment, not ours
Rows are grouped into seven bands and delivered in order, so the citations with the most regulatory pressure behind them sit at the top. Every band is defined by something the state published.
Emergency closure
Present in the weekly emergency closure extract with a closure condition relevant to your trade. Doors shut, revenue lost daily.
Open enforcement, not complied
The state's latest disposition says the problem was not fixed. The strongest row on any sheet.
Open enforcement, clock running
An extension was granted and is pending. An open problem with a deadline the owner already knows about.
Repeat across sequences
Cited under the same category in two or more separate inspection sequences. Recurrence as a counted fact.
Multiple findings, one sequence
More than one finding recorded on the visit, or the citation appearing on more than one visit.
Direct hit, cleaner class
A single citation in whichever inspection class carries the purer signal for your trade. For pest control that is the lodging class.
Direct hit, baseline
A single citation in the broader class, most recent first. The baseline row on any sheet.
Bands 1 through 5 are trade-neutral — they are built from the state's dispositions and from counted facts, neither of which cares which code was cited. Only the last two vary, and only because which inspection class gives the cleaner read differs by trade.
There is no score column, no severity rating, no priority tier, and no color or icon encoding rank. FlowLeads does not rate or rank these businesses. If a prospect ever asks why they were near the top of your list, the answer is a quotable, dated sentence the state wrote — not an algorithm you would have to explain.
What FlowLeads does not do
- We do not contact the businesses on your list. No calls, no emails, no texts. The software that sends your spreadsheet is structurally incapable of reaching a business address.
- We do not book, confirm or attend anything. There are no appointments in this product, and there is no per-appointment fee.
- We do not represent you to any prospect. Your outreach is yours, in your name.
- We do not score, grade or rank the businesses. Ordering comes from the state's own dispositions and our own record-completeness, and it is disclosed on the sheet.
- We do not guarantee volume. Weekly counts are best-efforts with no minimum, because they depend on what the state publishes.
A citation tells you the category was cited. It does not tell you which finding inside that category an inspector actually made. The food pest category, for example, covers insects, live animals and unsealed openings under one number, and the detail that would separate them is not published at any price. Treat a row as a reason to ask, not a finding to assert. How we handle that, and the rest of the record rules →
Who this is built for
- Pest control, refrigeration and HVAC, and emergency plumbing. See what we cover.
- Commercial focus. The list is food service establishments and lodging properties.
- Someone who actually runs outbound. The sheet is raw material. A company with no outbound motion will not use it.
- Comfortable with a retainer. A flat monthly fee, not a charge per appointment.
- Regional and independent operators. The people for whom an extra commercial account materially matters.